Marketing Campaign

TDS – A Vast Promotion Campaign:

The enormous campaign to promote TDS exhibition cuts through current interior design and architecture marketing challenges. The theme of this campaign is to turn the show into " The Ultimate sourcing Forum for Projects & Homes of Architecture, Interior design & Products "; in other words, the primary goal is to make this show the ultimate meeting place for on-site contracting decisions where all the solutions and prices are available under one roof for buyers and designers.

A dedicated international and regional marketing campaign using the key industry publications, street signage, targeted visitor mail outs, newsletters, website and press-conferences will be launched to promote the event.

The Design Show - Visitors Promotion Campaign

With an extensive experience in promoting a wide range of events in Egypt and looking after the media, we are planning to maximize event coverage for The Design Show through extensive print & online media campaigns covering listings in both print and online directories, print advertising, online advertising, local press conferences and both print and online press releases.

Targeted Invitations
100,000-targeted invitations will be sent out to top-notch targeted visitors of the design, projects & properties owners’ community prior to the event, ensuring they ‘save the dates’ for The Design Show and have adequate time to plan their visit in advance and arrange appointments for important discussions.
Social Media
From daily show updates to sponsored posts, TDS news via social media outlets will reach out to target visitors across all essential channels, reminding them of all that is new and featured at The Design Show this year.
E- Marketing PresenceTDS
will be given benefit through an online presence with promotions through the official website, digital channels, online communities, email shots and digital advertisements to ensure that audiences have every opportunity to attend the event.
Mobile Marketing
Mobile marketing promotions aimed at industrial visitors will spread the word on TDS keeping audiences up-to-date and fully aware of why The Design Show is the preferred meeting point for the targeted sectors.
Outdoor Promotion
We will also ensure that TDS brand receives maximum exposure through outdoor campaigns including billboard displays in selected locations to ensure that visitors get every incentive to attend the event.
Radio Advertising Strategic spots at select local stations will serve as an extra reminder for visitor audiences to get involved with TDS as an unpatrolled event.
Press Releases
Ensuring that key journalists are kept fully informed with this year’s content, features and attractions at TDS and making the news through a locally held press conference and schedule of press releases to keep the event in the mind of audiences and increase the show’s visibility and awareness through announcements and updates.