Marketing Campaign

The Design Show - Visitors Promotion Campaign

With an extensive experience in promoting a wide range of events in Egypt and looking after the media, we are planning to maximize event coverage for The Design Show through extensive print & online media campaigns covering listings in both print and online directories, print advertising, online advertising, local press conferences and both print and online press releases.

• Targeted Invitations
  100,000-targeted invitations will be sent out to top-notch targeted visitors of the design, projects & properties owners’ community prior to the event, ensuring they ‘save the dates’ for The Design Show and have adequate time to plan their visit in advance and arrange appointments for important discussions.
  
  
• Social Media
  From daily show updates to sponsored posts, TDS news via social media outlets will reach out to target visitors across all essential channels, reminding them of all that is new and featured at The Design Show this year.
  
  
• E- Marketing PresenceTDS
  will be given benefit through an online presence with promotions through the official website, digital channels, online communities, email shots and digital advertisements to ensure that audiences have every opportunity to attend the event.
  
  
• Mobile Marketing
  Mobile marketing promotions aimed at industrial visitors will spread the word on TDS keeping audiences up-to-date and fully aware of why The Design Show is the preferred meeting point for the targeted sectors.
  
  
• Outdoor Promotion
  We will also ensure that TDS brand receives maximum exposure through outdoor campaigns including billboard displays in selected locations to ensure that visitors get every incentive to attend the event.
  
  
• Radio Advertising Strategic spots at select local stations will serve as an extra reminder for visitor audiences to get involved with TDS as an unpatrolled event.
  
  
• Press Releases
  Ensuring that key journalists are kept fully informed with this year’s content, features and attractions at TDS and making the news through a locally held press conference and schedule of press releases to keep the event in the mind of audiences and increase the show’s visibility and awareness through announcements and updates.